How press coverage compounds into search visibility and lasting online authority.
Organization, Article and ProfilePage markup give Google machine-readable facts about a company and its people. Here is what each type covers, what it requires and what it cannot guarantee.
Google's spam policies name paid advertorials and native ads as possible link spam when their links pass credit or use optimized anchor text.
Google's search quality raters use E-E-A-T to judge credibility, not to rank pages directly, and trust sits at the center of the framework.
A Knowledge Panel is built automatically from Google's Knowledge Graph. Claiming and verifying one only changes who can suggest edits, not what appears.