How earned and paid placements work, what they cost, and how founders get featured in Tier 1 publications.
An embargo lets reporters see news early on the condition that they hold it until a set time. Here is where embargoes are used, how a major journal runs one, and how they are enforced.
Opinion pages take finished drafts, not pitches, and they ask for exclusivity and disclosure of financial interests. Here is how the process runs at several U.S. papers.
HARO shut down in December 2024 and was sold to Featured.com in 2025, while paid rivals like Qwoted compete to connect executives directly with reporters' queries.
Coverage a reporter chooses and a slot a brand buys can look identical on the page. Federal rules and publisher guidelines say they cannot be labeled the same way.
The FTC updated its endorsement guides in 2023 to require clear disclosures of paid coverage.
People mean three different things by ‘being in Forbes’: earned coverage, a Forbes Councils byline and a BrandVoice campaign. They cost very different amounts, and readers can tell them apart.