Business & Finance

Coverage strategy for founders and companies in business and finance media.

How brand lift studies measure awareness, and the minimum budgets the platforms set

Brand lift studies survey people who saw an ad and people who did not. Google and LinkedIn publish how they work. Google also publishes its minimum budgets and how it reports results.

Silver Prism Media Editorial · October 23, 2026

Business & Finance

How much of revenue do companies spend on marketing, and how reliable are the benchmarks?

Two major surveys put marketing at 7.8% and 9.0% of company revenue. What they measured, who answered and where the budget goes decide how far a founder can use them.

Silver Prism Media Editorial · October 11, 2026

Business & Finance

How PR agencies price a monthly retainer, and what it buys

PR retainers are built from billing rates by role, size and location, not from a promised number of placements. Here's the math agencies actually use.

Silver Prism Media Editorial · September 28, 2026